# Heylog: communication for freight forwarding and transport

> How we built Heylog from zero as a digital company: freight forwarders reach their drivers over WhatsApp, funded with €3.8M from Schmitz Cargobull and LKW WALTER.

Canonical: https://www.waterglass.ai/en/portfolio/heylog/
Language: English (Deutsch: https://www.waterglass.ai/de/portfolio/heylog.md)
Company: Waterglass FlexCo, Börseplatz 1/3/6, 1010 Vienna, Austria · hi@waterglass.ai

Heylog

Kicker: Venture Studio

Location: Austria

Sector: Logistics

Website: https://www.heylog.com

Stat: €3.8M

Total funding

A logistics-tech company we built as a digital company from formation to first revenue.

Bernhard Hauser, Founder & CEO

## Summary

- Built from zero as a digital company, including product, team and sales
- Communication workflows between freight forwarders and drivers, managed through WhatsApp
- €3.8M in funding from industry partners like Schmitz Cargobull and LKW WALTER
- From formation to first revenue in under six months, team grown to eleven

Heylog is a logistics-tech company from Vienna that digitises communication along the supply chain: freight forwarders reach their drivers directly on WhatsApp and similar messengers. Unstructured chats become structured workflows – from tour coordination to document exchange. Heylog is the first digital company in our portfolio. The company was founded with industry partners in 2021, built from zero and funded with €3.8 million from Schmitz Cargobull, LKW WALTER and 9.5 Ventures. First revenue was booked in under six months.

## Overview

Heylog was the first digital company in our portfolio: founded together with industry partners and built from zero. The MVP solved a problem every freight forwarder knows, which is communicating with drivers while they are on the road.

## Context

There is a gap between the dispatch desk and the cab. Phone calls interrupt the drive, email reaches nobody on the road, and the forwarder’s systems do not extend into the vehicle. What does get through is messaging. Drivers already use WhatsApp, on their own device and without training.

The trouble is that this leaves an unstructured chat log. Nobody reliably pulls a status, a proof or a document back out of it into the system the forwarder actually works in.

## The MVP

The goal of the MVP was exactly that connection: communication with drivers on the road over WhatsApp and comparable messaging services, wired into the forwarder’s systems. The approach deliberately met drivers where they already were, instead of asking for yet another app that nobody opens during a shift.

## Workflows powered by AI

Workflows were the centre of it: a chat on its own only provides the communication. A problem is solved only once a message becomes a step in a process, from an agreed tour through a captured document to a status that has been set.

AI is what made those workflows possible. It translates between a freely worded message and a structured transaction, without anyone filling in a form at the roadside.

## Outcomes

**From zero to first revenue in under six months.** Product, team and sales grew in parallel.

**€3.8 million in funding.** From partners who know the market: Schmitz Cargobull, LKW WALTER and 9.5 Ventures.

**A team of eleven.** International, headquartered in Vienna, Austria.

## Heylog today

Heylog is a joint project of LKW WALTER, Schmitz Cargobull and 9.5 Ventures. The company is now led by new management, which has taken it in a different direction. What is described here is the build-up phase we were responsible for.